Promoting & Marketing Clubs for Membership

Best Practices, Strategies & Engagement

Content is derived from D4 Membership Committee & D4 Clubs.

Club Website

Club websites will be accessed by the public and members to obtain specific information about Zonta 24/7, credibility to build trust, to promote & improve awareness of the Zonta brand, to register for events and to sell club products.

Visitors Expectations
  • “Information about your club & Zonta. Potential members will investigate you and make value judgments before making contact.
  • Location and contact details.
  • Social proof of who and what you do.
  • Determine if there is a good fit between you and the interested party.
  • Easy to navigate, understand and engaging.
  • “Pictures tell a thousand words”
  • Clear calls to action.
  • Personalization.
Getting Attention
What will attract visitors
  • Know your audience.
  • Follow the “inverted pyramid” model.
  • Write short, simple sentences.
  • Stick to active voice.
  • Show, don’t tell.
  • Avoid jargon.
  • Search Engine Optimization (SEO)
What Club Websites Need
  • Responsive/mobile-friendly design.
    • Majority of online traffic comes from mobile devices
  • Fast loading of web page
  • Clear Call To Action (CTA)
  • Backlinks.
  • Privacy Policy

Resources

Club Events

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Efficient Business Meetings
  • Using a Consent Agenda to dispense with minutes, non-actionable committee reports, all in one vote, and allowing removal of any agenda item by a member.
  • Using a Motion Book (file) to track meeting motions for quick reference.
  • Using a template for Meeting Minute that aligns with the consent agenda.
  • Follow the agenda, deferring items to committees as needed. Don’t get caught up in discussing the tasks of a committee.
  • How and when to conduct meetings.  COVID-19 has taught us to be creative.
    • Some clubs dedicate one day/night in a month for the board & the business portion of a traditional general meeting.  Leaving a day/evening in the same month for program, a speaker, advocacy/service activity, book club, connecting with members, etc.
  • Recognize members may work online all day, every day.
Engaging, Interesting & Informative Meetings

Include a team-building or advocacy exercise, speaker or service or activity.

  •  Members sharing their expertise as first in their field.
  • Spotlight nonprofit leaders or community partners’ mission.  What they do and how members & the club can support it.
  • Invite elected female leaders to present non-partisan issues, pathways to elected offices, how membership can support women in office.
  • Host an in-person district committee presentation or go online and invite community members, prospective members or other clubs to attend.Invite organizations and awardees to speak at meetings describing how your club’s support has empowered the women and girls in your community.
Connecting with Your Members

COVID-19 has highlighted the need to connect with club members.

  • Take time to call, write, email, meet online or in a responsible physical manner with members. Celebrate birthdays, significant club or personal milestones, “thinking of you” notes.
    • Handwritten notes, E-cards, a package left at the door.
  • Get creative in a time of social distancing and determine what works for your club.
    • Who’s responsibility is it to connect with a member?
      • A mentor, fellow member, membership committee, president or everyone.
    • Dedicate meeting time to “check-in” with members before or after the scheduled meeting.
  • Think outside the box & dedicate time for fun & social!

Resources

Club Social Media

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Using Social Media to Attract Members

Resources

Radio, television & Print Promotion

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