Membership Recruitment & Growing Your Club
Best Practices, Strategies & Material
Is Your Club Ready For New Members?
What Type of Member are You Recruiting?
Working with New Members?
Club Social Media & Website
Content is derived from ZI 2018-2020 Global Membership Drive (GMD), D4 Membership Committee & D4 Clubs.
Is Your Club Ready for New Members?
A new member will not stay if they see a dysfunctional club, unhappy members, and do not see what they were promised.
A Well Functioning Club
Be honest with the functioning of your club
- Is your club rebuilding, working on a strategic plan, improving the club’s financial processes?
Say what you do
- Do you promote being an international organization but never engage with Zonta International or District 4.
- A women-focused organization but service and advocacy projects do not support the mission and vision of Zonta.
Club Social Media & Website
- Media channels have current content.
- Represent your club’s involvement in the community, Zonta, and significant campaigns or dates.
- Develop own content, rather than only sharing, to have a greater impact on viewers.
- Depicts the member you wish to attract. Images of older women when focused on encouraging young professionals.
- Easy to locate contact information and follow up on inquiries is timely.
Quality community public relations, social media, and printed material.
- Examples of recruitment material
- Material made available at every outreach activity.
- ID members that are comfortable and willing to be a spokesperson at outreach activities/events.
- Build relationships not “sell” Zonta.
- Example of “elevator speech”
- Research what PR methods work in your community.
Identify the Type of Member You Want
Actively seek out members that will build your club’s foundation.
Members with Specific Skills
- Look at the resources and skills lacking in your club. Are there professions or individuals that embody those qualities?
- Look to your community for potential organizations & businesses your members are already engaged with and have established partnerships.
Research your community and surrounding area.
- Is there an underrepresented community group not being fulfilled in your club?
- Diversity brings energy and a new perspective to the club.
- Uncovers systemic issues the club may have been overlooking.
Identifying Club Recruiters
Who’s the best woman for the job?
- Use outgoing enthusiastic members to help identify potential sources.
- Members already involved or connected with women in your community.
- Hold leadership positions or know women who do.
Ask Friends & Family for Next Generation Recommendations
- Identify the daughters, grand-daughters of friends and family.
Involve Qualified Candidates
- Ask potential members to attend meetings, events, online speakers.
Be proactive in your recruiting strategy. Use every opportunity to create awareness about Zonta & build relationships.
- External volunteers can ease into membership without time or financial commitment.
- Use external volunteers to help.
- Skills not available in the club. E.g. website management, PR, developing club promotional material.
Club Events, Projects or Initiatives to Attract Attention
- Make quality club information available
- Greeters and members designated to speak one-on-one with attendees about the club.
- Determine what can Zonta do for the potential member.
Promoting Global Aspect
- Join with other clubs to maximize resources
- Promote membership that can encompass other clubs, districts, international.
- Always follow up with attendees
- Invite to another event, meeting, project
- How could the function be better? Could they help the next time?
Working with New Members
Now that you have new members, now what do you do with them?
Welcome & Include
- Make them feel part of the club.
- Introductions to members,
- Don’t overwhelm the new member with Zonta information.
- Recognize future leaders. Offer positions for those that want more involvement early.
- Establish a consistent orientation process.
- Example of D4 Orientation Plan
- all members wear name badges to avoid embarrassing situations.
- Continuing supporting the new member as they become familiar with club meetings, established members, and understanding the culture and activities of the club.
- Club pins, induction ceremony and establish a mentor to build the relationship between club and member.
- Invite new members to orientation-training sessions with an assigned mentor with enthusiasm and a connection to the new member.
- Breakdown the orientation session into comfortable segments delivered over a period of time.
- Assign the new member to a committee that resonates with them.
- Don’t back those that will be future leaders based on past practice.
- Offer vice or understudy positions.
- Utilize ZI Leadership Program modules
New Member Orientation Plan
- Address committee direction, incorporating plans that engage membership and leadership
- Example: D4 New Member Orientation Plan.
Training, Coaching & Mentoring
- Ensure club members are ready for the task of training and mentoring a new member.
- Activate passive members as trainers or mentors
- Example: ZI Leadership Development – Mentoring
Club Social Media & Website Content
Studies indicate prospective members will be attracted to a club’s social media content and then do more in-depth research of the club’s on its website.
Updating All Media Channels with current content
- Outdated information is a deterrent for many professionals.
- Primary content reflects what are you doing now. Archive what you did two years ago.
- Identify current service and advocacy projects.
- Make content easy to see, find, and follow. Don’t give a viewer a reason to leave your site.
- Use social media (Facebook, Twitter, Instagram) consistently.
- Content is aligned with ZI mission/vision, share ZI partnering organization content with UN Mission).
Promote on ZI & D4 to gain more recognition and higher SEO.
- D4 Communications Guidelines for content submission.